3.2. How to make a Website Audit?

This 3 Step Website Audit Guide will help you do a full audit of all of your website pages. The audit can take several hours, but it’s well worth it to take the time and identify ways you can improve your website. Like great food, don’t try to rush the process. 

You should do a website audit once per year or more than once per year if you’re adding or changing a lot of your website each month. The guide will walk you through what you need to measure and how to grade each one of your website pages to determine its effectiveness.  Each website page will have different goals so keep that in mind when grading your website pages.

Goal:  Identify and improve website pages to generate qualified visitors, leads and customers.


Step 1:  Identify Most Visited Website Pages

Go to the Analyze tab in HubSpot and click on Visits by Page. Change the date range to one year. At the bottom of the app there is an export to Excel” Button. Click on that button and to export the data to excel.  Start with your 10 most visited pages and copy those page titles into the Website Audit 
Worksheet. 

Step 2:  Grade Each Website Page

You need to identify what pages require the most work, so you can start improving them.  You will grade each website page using five categories: page content, design/eye-path, lead generation, search engine optimization, and social media.  

You will grade the page on the five categories, giving each category a grade of 1 through 5, for a total of 25 possible points.  Use the following criteria to determine the page’s grade for each category. Use the Website Audit Worksheet to track your page’s grade and take notes in the worksheet as you grade each page.

Step 3:  Improve Your Pages

Start improving the pages that got the worst grade. Remember to think about the goals of each page 
and use those goals to help you improve the page. For example, if you want someone to request a trial on one of your product pages, then make sure trial call to action is above the fold, compelling and explains the value of the trial. Repeat this exercise at least once per year.
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Elio Mondello,
Jun 4, 2012, 1:01 PM
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Elio Mondello,
Jun 4, 2012, 1:01 PM
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how to do a website audit.zip
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Elio Mondello,
Jun 4, 2012, 1:03 PM
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Elio Mondello,
Jun 4, 2012, 1:01 PM
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Elio Mondello,
Jun 4, 2012, 1:01 PM
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