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4. How to improve the website without spending money?

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1) Map it out

Google Maps and Street View are free tools offered by Google. You can easily embed them onto your site to provide a fantastic and interactive way to help viewers visualize a story. These apps may even help your readers in their decision making process. To make the map fit with the rest of your branding, Google enables you to customize the look and feel of your maps. If you need some inspiration, check out examples of unique and innovative ways Street View is being used.

2) More than words and photos

If you think text and pictures are just too static, you can spice up your site with video. It's an interactive way to communicate your point quickly and clearly, and really capture the attention of your viewers. Video sharing sites like YouTube or Vimeo  are great free video tools. 

If you’re a strong believer in the power of the written wordWordle.net offers free tools that use words and associated words to come up with eye catching "word clouds.”

3) Visualize your information

Infographics are graphic visual representations of information, data or knowledge. They are basically charts and graphs that are drawn in more interesting and easy to understand ways. You don’t need to be an illustrator to create an infographic. Sites such as Visual.lyPictochart and Infogr.am, can help you create and share stunning illustrations to highlight your data.

4) Help viewers visualize time

Taking a cue from Facebooks timeline, consider representing time visually on your business website. The site Dipity.com offers a cool way of hanging photo, text and video to a timeline that can be embedded on your site. Look at this sample of an interactive timeline on the life and times of Apple co-founder Steve Jobs.