2.2. What are your company products?

posted Oct 12, 2011, 8:19 AM by Stefano Acquafredda   [ updated Nov 17, 2017, 3:11 AM by Elio Mondello ]
Here you should talk about your products and you can use the Funnel model we are using and all the big marketer experts suggest. Feel free to modify one or more product, price and offer.

1. Offer Free products and services

In this way people visiting our website and leaving their contacts they can test our company.

Indicate here your:

Market appeal >> Example people who leave their name and email can get a free consultation or email lessons, an eBook, video, audio course in DVD or cd.

Hurdles >> Example People who don’t want to leave their personal info or just the email for spam, internet visibility and marketing


2. Offer a Free Trial or Low Price Offer

It can be the welcome offer now free for $2 so they can trust us.

Indicate here your:

Market appeal >> Example: Registering in Mondosol will give to people free trial of the website plus a free language lessons for 2 person.

Hurdles >> Example: People who don’t want to leave their personal details, to do lesson online , our internet visibility and marketing. People who try don’t always buy.


3. Offer Mini Products from $5- 99

It can be an mp3, DVD or cd so the customers show their commitments which means so they like us.

Indicate here your:

Market appeal >> Example: Language travel course on mp3, DVD or cd with low price and high functionality.

Hurdles >> Example: People who don’t have the technology equipment and knowledge, to make the content or find partner for the content, to compete with paid and free content.


COMMENT

The results from free and mini products will make our customers want to buy more from us like courses, subscriptions where we make more money.



4. Offer Products from $99-499

    It can be product or service packages for private or group connected to what your company offer.

    Indicate here your:


    Market appeal >> Example: It's possible to buy different language package with private lessons on line / on phone / on site that include FREE internet self study

    Hurdles >> Example: People who don’t want to leave their personal details, to do lesson online, our internet visibility and marketing. Economic reasons, price competition and free content.


    5. Offer Continuity Products = FINANCIAL FREEDOM from $49-999

    It's some sort of information like a subscription, fidelity card or club, that you charge for each month.

    Indicate here your:


    Market appeal >> Example: Our subscription to the e-learning website, with vocabulary, grammar, listening, reading, speaking activities, plus travel/work guides, always supervised for exercises and test and lead by our expert motivated coaches for NOK 220 a month

    Hurdles >> Example: People who don’t want to leave their personal details, to do lesson or study online, our internet visibility and marketing. Economic reasons, price competition and free content. On top also people who don’t want to commit for long time.


    6. Offer Training Products for partner from $999-1999

    The company can offer training program for teachers, business partner, to get a certification.

    7. Offer Coaching 1to1 from $999-19999

    Offer coaching product from the company business owners and top employees

    8. Offer Events from $99-199999

    Organize conferences, seminars, webinars and events for small and big group


    COMMENT

    Realize some product to sell to customers that won't make a coaching with a teacher or an event.
    The best thing to do are ebooks and podcast, if you don't have enough contents to make cds or paper books.



    Another important things to understand to define your products is the difference between features and benefits.
    The difference
    The difference 2