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2. How to define your customer?

Ok so Some of the benefits of having a blog is that you can generate leads from qualified prospects who visit your blog.

To define the unique aspects fo your business, answer to these questions.
Questions

Establish yourself as an industry leader, and build business relationships in the blogosphere. This is most effectively done if you identify the persona(s) you're targeting and establish your voice when launching your blog.

The first things to consider are:

  • Who are you working for?
  • What are you offering?

Know your audience

Think about the type of person, on average, who you want to attract.
  • Does he or she has a family?

    Example: They are usually couple or family with kids

  • Who they are?

    Example: Maybe your target Is a 40-year-old head of manufacturing or a 24 year-old professional

  • What is he or she doing for living?

    Example: Customers working usually and just some studying. They can be: teachers, architects, doctors, engineers, sellers, receptionists, Sports athlete (soccer player who move to another country), actors, business man, etc..

  • Where does he or she live?

    Example: They are people who lives in a major city.

  • What are the challenges he or she faces?

    Example: Customers who wants to learn languages in fast, fun and efficient way and they have the economic resources to pay for this premium service.

  • What is he or she interested in?

    Example:They are interest for new cultures, with good education, and learning for pleasure travel of for their job and career.

  • What kinds of things does he or she do and read?

    Example: Customers are usually private people rather than businesses.
  • What does he or she look like?

    Example:They are with good economy, interest for new cultures, with good education, and learning for pleasure travel of for their job and career.

  • What motivates him or her?

    Example: In our experience we notice most of the customer just want to learn very quickly a language to have an idea and manage, spending little money.
You should develop marketing personas for the types of prospects you want to attract to your blog so you have a mental picture of who you are writing for, and you can easily communicate this to others.

Here's how to understand who's your potential customers with the 5W technique.

5W technique

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