The title tag is what the user will see at the top of the browser window, as well as in the search results as the linked title to the Web page. Title tags help search engines determine the web page's relevancy for certain keyword phrases. A meta tag is an HTML tag that provides information about Web page's content. There are conflicting opinions about the role of meta-tags in arriving at the ranking of a website. But we will do it anyhow
HTML code optimization 1. Understand How Website Optimization WorksGoogle and other search engines look at specific elements of your website pages to determine what that page is all about. Your job is to tell them by incorporating your target long-tail keyword into each of these elements. Remember; don't tell Google that a page is about a general, difficult keyword. Tell them each page is about a long-tail, easy to rank for keyword.2. Find a page to optimizeNext, you should focus on one page at a time. If you've already completed the on-page SEO worksheet (click here to download now) and know which keyword you want to focus on, you can search for a page that already includes this keyword, so you can optimize it further.3. Choose Primary and Secondary Target Keywords for Each PageRead the page’s content and identify two (2) or three (3) keywords that are most relevant to the overall page topic. Then use a keyword grader tool to determine which long-tail keyword variations to target based on a balance between high monthly search volume and low difficulty. Don’t be afraid of lower monthly search volumes though, especially when you’re first starting out. The key is targeting keywords that have little competition, yet as high a search volume as possible.Choose one (1) primary target keyword based on the primary focus of the page, and two (2) supporting secondary keywords per page. If you can’t identify one primary keyword for a page, then you’ll need to create new website pages to separate the concepts. For example, if you have one page that talks about both Twitter and Facebook, then take out the Facebook content and create a new page just about Facebook. If the page has serious errors, such as missing a meta description or your page title being too long, review the errors further. If there are errors you do not want to fix, such as adding an ALT tag to each and every image on a website page, just leave it. 5. Make the changesIt's easy to make changes, if you know what to change. When you're on the website page you want to optimize, edit Page Properties such as:• Page Title • Meta Description • Meta Keywords • URL Then edit each page property. This is a resume of what and how to change properties: H1 elements, images, and internal links are elements of the content that would need to be updated in the content modules. 6. Optimize the Page TitleThe page title appears as the blue, bolded, underlined text on a Google search results page, as well as on the top of a user’s browser bar. The page title should follow these guidelines:
8. Optimize the Meta DescriptionThe meta description appears on a Google search results page under the Page Title. The meta description should follow these guidelines:
9. Optimize the Meta KeywordsThey aren’t part of Google’s or Bing’s search algorithm, so they aren’t as important as steps 1-6. However, still add three (3) to five (5) meta keywords to the page that are related to the page title and content. Smaller search engines still might use them in their algorithm.10. Optimize Heading TagsThe page should have one H1 heading tag that incorporates the primary target keyword, and should align with the page title. This H1 tag should live near the top of the page. In addition to an H1 tag, the page should include a couple of H2 headings underneath the H1 tag that incorporate the secondary target keywords.On your webpage, the H1 heading tag will be the large bolded font above your primary content module. Modify this header to include your target primary keyword for this page. 
11. Optimize Page ContentUse your primary target keyword a few times throughout the page’s content. Don’t overthink keyword density or placement; mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.12. Create Internal LinksIf you mention the primary target keyword of this page on other pages within your site, link to this page using the primary target keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages linking back to the page you’re working on.To create a link from one page on your website to another page, highlight the anchor text you'd like to use and then click on the link icon in the toolbar. Select the website page on which you're targeting the keyword being used as anchor text or paste the URL into the text field as External Links. 13. Optimize Your ImagesAny images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary target keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:
In Hubspot to optimize an image's alt text: -edit the module that image lives in, -click on that image, -click on the image "tree" icon in the toolbar.  Then modify the alt text to include the primary target keyword.  If you want to use Hubspot as yuor SEO site, there are 3 more steps to optimize your site.14. Track Your Progress with Page GraderYou can track your optimization progress using the Page Grader Tool. Page Grader is located under Optimize > Page Grader.In Page Grader, you'll see a table showing all of your website pages and how well each of them is optimized. Here are what each of the symbols in the table mean:  Click the Refresh symbol next to the page that you just updated. Then click on the page link within the table to see more details.  15. View Page Grader RecommendationsPage Grader shows you all the elements of your page that are related to SEO. Use it to double check whether you've gotten your keyword in all the key places on that page - if you haven't head back to the Page Properties or the page itself and add it in. |
1.9. How to optimize the site / SEO on page? |
