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3. Promote content Overview

If your company has a Twitter, Facebook, LinkedIn, or Google+ business account it’s likely you are using social media. 


However, if your company’s social media accounts are simply placeholders then you are not using social media for promoting brand awareness, engagement, and traffic generation. Creating social media hubs is imperative to lead generation. According to Nielsen 22% of all internet users’ time online is spent social networking.

To remain competitive in today’s market your company must play an active role in social media marketing. This means monitoring and communicating your brand. Building brand awareness through promotions, contests, and content. Your company should also focus on traffic generation and the inbound marketing sales funnel.