5. What percentage of your employees post blog articles to your blog?

Including your employees in inbound marketing strategies is an excellent back sourcing technique. It also gives you the ability to capitalize on your blog posting efforts to increase traffic amongst a broader range of topics. 

To determine the percentage of employees that post blog articles to your blog gather the following data: n=number of employees, a=employees authorized to post blog content. Perform the following calculation: a/n=x. 

Move the decimal point to places to the right to determine the sum for example, if n=1000 a=10 then 10/1000=.01=1%. This tells us that 1% of the employee population contributes to the company blog.