2.1. How to create a learning site?

Why is important? Educate your customer = Create a Future

In this way we can optimize the content for seo and our users can use these free resource to build our leadership. In this way we can maximize our leads.

Step 1: Gather Your Content

This is the most important step when creating a Resource Center. Without content there would be no Resource Center. You need to first organize your content. To begin this process, create a spreadsheet and group it by the type of content. Your groupings may include whitepapers, presentations, videos, and how-to guides.

Step 2: Create a Homepage

The Resource Center needs to have a homepage, so when visitors click on the link in your menu they go to a page that lists all of your content. This homepage goal should be to help visitors find and understand your content by providing a brief explanation on what each piece of content is about. The homepage should also briefly explain what the Resource Center is about and its goal.
You need to list out each piece of content by category, with links that take visitors to each landing page. You should list out new and updated content at the top or side of the homepage and incorporate your new and/or popular blog articles into the homepage.

Step 3: Create the Structure

Once you have the homepage created, you need to create homepages to organize each type of content. For example, you can have a separate homepage for your whitepapers, presentations, videos, and how-to guides.
These content-specific homepages should link to each landing page, related- blog articles. Use thank you pages to create calls to action that move leads through your buying process.

Step 4: Enable Social Sharing

All of your Resource Center pages should provide a way for visitors to share your content. Include all or some of the following sharing icons on your homepage, landing pages and thank you pages: Facebook, LinkedIn, Google+ or Twitter.
The thank you page sharing icons should share the landing page URL and not the thank you page URL. Here is where you can find the icons:
  • Facebook Like and Send button
  • Google+ button
  • LinkedIn share button
  • Twitter Tweet button

Step 5: Promote the Resource Center

You need to promote your Resource Center by creating calls to action on your website pages, blog and thank you pages. These calls to action can take visitors to the Resource Center homepage or to individual pieces of content in the Resource Center.
Make sure the Resource Center is in the top of your menu and each content homepage is a child page underneath the main menu heading. Incorporate the calls to action and content in your newsletter and lead nurturing email campaigns.

Step 6: Find New Content

Create a landing page asking visitors what content they would like to added to your Resource Center. This helps you create more, relevant content and provides a great way to engage, listen and respond to your community. They know what they want and their feedback and ideas will help you create the right content for your audience. On the landing page, include a form that asks for their name, company, email and content suggestions.

Watch the Webinar

Length: 60:05 | Original Airdate: 08/12/11

Download the Resources

Resources that come with this webinar:

  • Webinar slides
  • 7 Step Guide to Creating a Resource Center
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