1. How to positionate your company as an expert?

In order to position your company as The expert, or number 1 in your niche market you need to create your reputation as an expert. 
In order to do that you need to write content like:
  • ebook or book
  • article or post
  • videos
  • podcast and audio
Creating a number one best seller book in Amazon or Ney York Times Position you as the expert in your market.

If you do public speaking also position you as the guru in the mountain or in this case in the stage so that people will come to you and not the opposite.