What to do with keywords report?

posted Feb 29, 2012, 12:18 PM by Elio Mondello Anza   [ updated Nov 16, 2017, 4:05 PM ]
Look the keywords report on Google analytic: 
Traffic source>Sources>Search>Organic and select keywords as viewing option. Understanding which keywords has the highest bounce rate let you know where you have failed users expectation.  

Good idea to separate paid and organic keywords.

Look than the Landing pages to see which pages and how many pages people are seeing. Pages with the highest bounce rate need to be fixed.

Changing those pages will increase the chanse that people will go deeper into our site and buy something or convert to one of your goals.

Once you have been going trough this report:
  1. Stop spending money on the paid keywords that have high bounce rate, until you figure out rather you are buying the wrong kw or bringing traffic to the wrong landing pages.
  2. Identify non paid keywords with  high bounce rate, making a note where you need to optimize your website on different kw
  3. Identify landing pages that need to be more relevant or create stronger call to actions.