2. Maximizing Online Advertising & Ecommerce

  • Link to AdWords: Monitor your AdWords revenue, conversions, and ROI. Watch this short video to learn how.
  • Link AdSense Got an AdSense account to monetize your site? Link your AdSense and Google Analytics accounts to gain more insight into your AdSense performance. Find out which pages and referrers generate the most revenue, and optimize your site's performance using AdSense Reports.
  • Optimize keywords: Watch videos to learn how to get the most value from your advertising spend.
  • Tag campaigns: Track conversions on banner ads, email marketing, and other marketing initiatives.
  • Track Ecommerce: Link ecommerce performance to keywords and marketing campaigns for details on ROI and more.