2. How to use Blog Analytics to track your blog's progress?

You know how to create well-optimized blog entries that can pull traffic and links into your site. Now you need to know how to track the success of the blogging you've done!

1. Go to the Blog Analytics Report

You can find the Blog Analytics report under Analyze > Blog Analytics.

2. See How Blog Subscribers are Trending

The graph on this page measures your blog subscribers. You can select from the date range dropdown above the graph to see how your blog subscriber count has been trending over time.

Here's what the different colors in the Blog Subscriber graph mean:
  • Orange: Email Subscribers - these are the people who entered their email address in your Subscription Form module. They receive each new blog post you write via email. You can find a list of your email subscribers by going to Settings > Blog Email Settings > Mailing Lists, and then clicking View next to your list.
  • Grey: RSS Reader Subscribers - these individuals added your blog to their RSS reader of choice, such as Google Reader. It is quite normal for this number to fluxuate, as opposed to your email subscribers which tend to consistently increase. You will not be able to see who these individual subscribers are.

3. See Which Blog Posts are Most Successful

Scroll down to the chart that displays the stats for all of your blog posts. Remember that when you're starting out, it usually takes months to build up page views, comments, and inbound links.
03 blog table

There are many different ways to learn from the stats displayed here:
  • Sort by Page Views to see which subject matter, title styles, and content are most effective at driving visitors to your site.
  • Sort by Author to see which blog contributors' posts generate the most traffic. You can have monthly competitions where you offer a prize for the employee who gets the most page views in a month.
  • Sort by Inbound Links to see which blog posts are more popularly linked to on external websites.
  • Sort by Comments to see which topics generate the most conversation.
See if you can find trends among posts that perform very well. Perhaps certain subject matter resonates more with your audience, or articles with images get shared more than articles without. See which elements are common among successful articles, and then apply these elements to future blog posts.

4. Export your Blog Data

Scroll to the very bottom of the page and click "Export to Excel" to export your blog data.
04 export blog data

5. Check Your Stats Every Week

You should check your Blog Analytics at least once per week. If you regularly add entries filled with interesting and useful content, you'll see your subscriber counts, page views, and inbound links start to climb!