5. How to add groups to your list?

In Mailchimp we can create several groups on our lists. Creating groups is useful if we have different kind of clients in the same list and we want to send them different messages.
For example, in our list "Welcome Offer" we have people that want to learn different languages and they are subscribed from different countries. We can ordered these contacts by languages and then subdivided by country, so we can send them different messages based on their country place.

It's better to create separate list instead of groups so we can send also autoresponder. Move these actual groups into list. The job will be long but after all we will be more effective sending email customized.

MailChimp makes it easy to send targeted email campaigns to groups within your list. If you segment to certain groups, you can provide more relevant content than when you send general newsletters to everyone. Here are some different ways you can segment your list with MailChimp:

Interest groups
Don’t bother your entire subscriber list with content that only applies to some of them. For example, a church might send new nursery rules only to those who signed up for childcare updates.
Date added
Send a campaign to new subscribers that missed your last email.
Location
Use zip codes or states to send a campaign about an event only to people that live nearby. And with MailChimp’s geolocation, you can even send a targeted campaign to subscribers inside a 150 mile radius around any point on the globe, without gathering any extra info on your signup form.
Birthday
If you asked for birthdays on your signup form, you can send special gifts and offers to subscribers for their birthday month. (You can even preschedule this for the whole year.)
Purchase activity
Send an email to people who purchased a particular product from your store, or to people who spent a certain amount of money at your store. Better yet, send an email to your most loyal customers. All you need is MailChimp’s eCommerce360 plugin.
Social Stats
Learn more about your subscribers and send targeted emails based on gender, age, location and more using MailChimp’s social stats.

Add Groups To Your Signup Form

You can add these groups right to your signup form, so people can decide which newsletters they’d like to receive when they sign up for your list.

If you’ve already created a list in MailChimp, go to Lists > Groups > Create groups from the dropdown menu.

You can choose the list your groups will be added to, how you would like us to display your group options in your signup form, the title of your groups field, and the group names.

You can choose the list your groups will be added to, how you would like us to display your group options in your signup form, the title of your groups field, and the group names.

Sending to groups

When you’re ready to send a campaign to a segment of your list, click the big Create campaign button and chooseRegular ol’ campaign

Choose your list, and click Send to segment of list.

Now you can specify which group you’d like to send to. Select Group: Interested in | one of | category, and MailChimp will only send the campaign to subscribers in that particular group.

Specify which group you’d like to send to.

You can also segment the date subscribers were added to your list, where they’re located and more.





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