1. Introduction


Welcome to MailChimp. We’re glad you’re interested in learning how to properly manage your list, because good list-management practices can make or break your email-marketing plan. To be a successful email marketer, you need to know how to build a list, group your subscribers and maintain a clean list.

Maybe you’re starting a list from scratch. Maybe you already have a list of subscribers in a spreadsheet or Google doc and want to import that list into MailChimp. Maybe you’re not sure if you should set up multiple lists or groups. Maybe your list is all set up in MailChimp, and you just need to know how to divide it into groups, so you don’t end up sending unnecessary campaigns to certain subscribers. Or maybe you haven’t sent a campaign in a while, and you need to know the best way to reactivate your subscribers.