2. How to determine your Lists and Groups?

Before you start thinking about managing your MailChimp lists, you have an important decision to make: Do I want one list without groups, more than one list, or one list with groups?


One list, no groups

If you plan to send only one type of newsletter to one group of people, and you want every one of your campaigns to go to every one of your subscribers, then you should create one simple list in MailChimp. No need to worry about segments or groups, since your campaign goes to the same place every time.

Multiple lists

Agencies that send email campaigns for different clients should create a list for each client in MailChimp. That way, your data for one client doesn’t co-mingle with data for another. Plus, if one client decides to leave you, you can simply remove the list instead of having to go through and remove certain subscribers from your general list. You can create groups within your lists.

One list, multiple groups

If your company plans to send different types of content to different segments of your subscriber list, then you should create one list for your company, and divide it into groups based on interest. For example, a nonprofit might have separate groups for volunteers, news, board of directors and more. That way, you won’t bother the board with a volunteer schedule, and you won’t bother your weekly news subscribers with a detailed budget report. And of course, you can send to your entire list when a campaign applies to everyone.


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