Now that you have a landing page set up that is collecting leads, you need to build a lead nurturing campaign to "nurture" those leads from early in the sales cycle to late in the sales cycle. This will make it more likely that your leads turn into customers. This tutorial walks you through creating the first email in a lead nurturing campaign.
1. Understand What Lead Nurturing IsA lead nurturing campaign is a series of emails you build that your leads automatically receive after (1) filling out a form on your landing page or (2) you import the leads into your Leads tool. Because each form is tied to a specific offer, you can target these emails to the interests of your leads. You can have up to 20 emails that go out over the course of up to 260 days after the initial conversion point.Click here to see examples of lead nurturing campaigns other HubSpot customers have created > 2. Create a CampaignFirst, create the Lead Nurturing campaign that will contain all the emails (up to 20) that are part of this campaign.
You'll compose the first email of this Lead Nurturing campaign. Fill out the fields above the space you have to write the email: |