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3. What is Lead Nurturing?

Lead Nurturing helps you automatically keep in touch with potential customers until they are ready to move forward in the sales process
  • Series of emails automatically delivered to inbound leads.
  • Personalized and relevant to your leads’ interests.
  • Not a one-off, design intensive, info-heavy newsletter.

HOW IT WORKS



1. Create your campaign

You can send up to 8 emails in a campaign. Customize their delivery for a more impactful, personal touch that your leads will appreciate.

2. Compose your emails

Your leads came to you by submitting a form on a landing page on your site. Use that information to compose emails that speak to their interests.

3. Launch your campaign

Once you turn on your campaign, new leads will begin receiving the customized series of emails automatically.