A landing page is a type of website page on which you have a form to generate leads. Landing pages are centrally important tools in your Inbound Marketing toolkit, as they are the means by which you will collect new leads on your site, as well as the pages you will use to reconvert your existing leads.
Whether you’re building a landing page for a new lead or an existing contact or customer, the end goal is the same -- to capture your lead’s interest in something you have to offer, and then use this opportunity to nurture them further down the sales funnel towards the next sale.
Tips to follow for Landing Page:
This tutorial section is broken down into the three elements of creating an effective landing page:
There are four main things a good landing page tells a viewer within 5 seconds: |
Congratulations! You've just completed your first landing page and form! Next, you'll learn how to create a Call to Action to drive your website visitors to the landing page you just completed.