1. How to create a Call to Action (CTA)?

Calls to action (CTA) are buttons or links that live on your website pages that helps drive prospects your landing pages. This enables you to start generating leads! This CTA button should tell your site visitors what you're offering on your landing page. It can live anywhere on your site, from your homepage to your blog's sidebar.

Tips to follow for Call To Action
  1. Use verbs for call action
  2. Numbers make you specific
  3. Use adverbs to short the copy (only once there are the core of your message)
  4. Best link: Most engaging press release 90 to 150 characters long.
  5. Less technical and more practical. Emphasize benefits. Avoid jargon.
  6. Don't be boring in your message.

Your CTA and Landing Page should be:
  1. Clear
  2. Aligned
  3. Action-Oriented
How to design the CTA in the Landing page:
  1. Make it big
  2. Give it room to breathe
  3. Fill CTA with warm color (orange and red)
  4. Give it prominent (top left position)
  5. Use colors that contrast and matching with your logo and brand colors. Different style
  6. Add hover effect like changing color, adding shadow, etc.
  7. Create a sense of direction
  8. Use unconventional shapes
  9. Focus on text
Here's how to create a CTA:

1. Pick a place on your site to add a Call to Action Button

First, let's add a Call to Action to your homepage sidebar or blog sidebar. 

2. Design a Call to Action Button

You can design a brand new CTA, or import an existing one from your hard drive.
The first thing you should do is resize the image to fit your column width. Adjust the width of your button to be less than or equal to the width of your sidebar. Next, modify the text of your button.
Then you can add multiple lines of text to your CTA. When writing the copy, follow these best practices:
  • Make it clear what the offer is: A user clicks a CTA because they're interested in what it offered. If they reach your landing page and it doesn't immediately follow up on that expectation, you'll lose them. If your landing page is all about a Free ROI Analysis, make sure that's what your CTA is advertising.
  • Make it action-oriented: Begin with a verb like "download" or "register" that makes it very clear what action site visitors will be taking on the subsequent landing page.
Then modify the style of your CTA by choosing one of the different styles and changing the button color. If your CTA blends in with the rest of your page, you won't get much traffic to your landing page! Make it contrast with your website's color scheme so that it is very noticeable on the page. 

3. Link your Call to Action to a Landing Page

Next, you'll be prompted to choose a target landing page for your Call to Action. You can simply enter the URL of one of your landing pages.

4. Insert CTA Button Group Into Your Sidebar

You may need to reorder your modules to place the CTA above the fold so that your website visitors can see your CTA without having to scroll down the page. Our data shows that this will increase your click-through rates.


5. Create a Call to Action A/B Test

If you'd like to rotate this CTA button with another CTA button to see which works best, repeat all the previous steps. When you have prepared your new button, set it in the same group of the prevuois button. 

6. Create more CTAs for Your Site

Next, create more CTA button groups to place on your site. 

Create CTAs for Different Stages of the Buying Cycle

Different offers appeal to different segments of the traffic visiting your site. A whitepaper might appeal to an early sales cycle visitor while a free consult or a free trial might appeal to a later sales cycle visitor. In order to capture the maximum amount of traffic hitting your site you need to cast a wide net - we recommend having at least three CTAs on your homepage, one for early, one for mid, and one for late sales cycle visitors.

Place them on the Most Relevant Website Pages

Aside from your homepage, place the most relevant CTAs on each of your website pages or blog posts. For example, HubSpot has created blog posts about Facebook and SEO. On the Facebook blog posts, you'll see a CTA advertising a Facebook whitepaper. On the SEO blog posts, you'll see a CTA advertising a SEO whitepaper.
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