The first step in the process of converting website visitors into leads is the offer.
An offer is like a carrot that you dangle in front of your site visitors to tempt them into giving you their contact information. If the offer is useful enough to them, they'll happily give you their contact information in exchange for it. Remember that you want to create offers that will appeal to new visitor to your site (those whose contact information you do not currently have) as well as existing leads in your system (those that you uploaded as part of your Get Started Checklist a little while ago). The nature of these offers might differ slightly, depending on who you’re targeting for conversion (or reconversion), but the way offers work is the same no matter what. How Offers Get You LeadsFor every offer that you create, you should be setting up the following elements (we'll teach you how to build each of them in future steps):
![]() After a user fills out the form, they become a lead and should be sent to a "thank you" page.
In the end you'll want to end up with a range of offers where each appeals to a different segment of your audience - that way, you're ensuring that no matter who hits your site, there's a carrot that will be appealing to them. Here are a few ideas to get you started: |
When you've created your offer, you'll then create a landing page that includes a form visitors will need to fill out in order to receive this offer. Next, you'll learn how to create this landing page!